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The Joy Of Stampedes

When was the last time a customer burst through the front door of your main branch with a suitcase full of cash and rejoiced, “Finally — a sound and stable financial institution with a staff of great people!”

Nice day dream.

And yet, you have to wonder: what would it take to get new customers to stampede through the front door — or to your home page — with a palpable sense of glee?

You’d probably have to change a few things about the way you engage them. And that’s why you’ve got Epicosity.

We transform the way financial institutions connect with customers and grow relationships. That starts by extracting you from your comfort zone.

Escape

Your Story Doesn't Belong In A Safe Deposit Box

Bank leaders manage risk. Maximize gain, minimize loss. Grow deposits, grow lending. Promote the right product at the right time. Keep customers happy. Keep the board happy. Keep reasonably up to date with tech – but whoa, people, don’t get too far out there.

Most succeed here by cultivating a strong instinct for risk aversion. And yet, most of them also want to compete and win.

How do you reconcile those two?

Here’s the thing: bank marketing isn’t the same thing as banking. We’re in a competition for attention. And the people we need to reach aren’t just predisposed to stick with their current bank; they’re in open rebellion against advertising across the board.