Jay Bachmayer
Utilize Your FI's Marketing Data with Machine Learning.
As a subset of artificial intelligence, machine learning is a powerful tool that can be ...
Email Marketing: In or out for financial institutions?
When it comes to email marketing, is it out with the old and in with the new? Research ...
Enhancing Customer Experience: The Benefits of Chatbots for Your FI
Running a financial institution can often feel like a juggling act. As your bank or ...
How Niche Marketing Can Benefit Your Bank or Credit Union
The marketing landscape is packed with fierce competition. There are thousands of ...
Putting the "What if" in F.I.
“What if?” That ever-elusive question: “what if?” The curiosity of “what might have been” ...
5 Effective Strategies to Optimize Social Media Posts for Banks and Credit Unions
Banking and credit union institutions have unique goals when it comes to social media ...
Three Tiers of Branding Your Bank or Credit Union Should be Doing
Ever feel like you’re doing a lot of work to promote your bank or credit union but aren’t ...
EB Exclusive: Mortgage Banker Storms off Commercial After Director Asked Her to Stop Making Finger Guns.
HOLLYWOOD, CA–It was a dramatic day on set of the latest commercial for First Federal ...
The Silent Risk of Your Bank or Credit Union Name
We’ve discussed the importance of brand vs branding, why building mind share is crucial ...