Skip to content

Jay Bachmayer

Jay specializes in Finance marketing strategies. He works hand in hand with bank and credit union marketing teams to set goals, launch campaigns, and analyze results. With years of digital, content, and general marketing experience, Jay dedicates himself to connecting modern marketing strategies to financial institutions.

Blog Post by Jay Bachmayer

Jay BachmayerSeptember, 25, 20235 min read

Utilize Your FI's Marketing Data with Machine Learning.

As a subset of artificial intelligence, machine learning is a powerful tool that can be ...
Start Reading
Jay BachmayerSeptember, 12, 20231 min read

Email Marketing: In or out for financial institutions?

When it comes to email marketing, is it out with the old and in with the new? Research ...
Start Reading
Jay BachmayerAugust, 11, 20232 min read

Enhancing Customer Experience: The Benefits of Chatbots for Your FI

Running a financial institution can often feel like a juggling act. As your bank or ...
Start Reading
Jay BachmayerJuly, 17, 20235 min read

How Niche Marketing Can Benefit Your Bank or Credit Union

The marketing landscape is packed with fierce competition. There are thousands of ...
Start Reading
Jay BachmayerJune, 15, 20233 min read

Putting the "What if" in F.I.

“What if?” That ever-elusive question: “what if?” The curiosity of “what might have been” ...
Start Reading
Jay BachmayerJune, 7, 20233 min read

5 Effective Strategies to Optimize Social Media Posts for Banks and Credit Unions

Banking and credit union institutions have unique goals when it comes to social media ...
Start Reading
Jay BachmayerMay, 18, 20234 min read

Three Tiers of Branding Your Bank or Credit Union Should be Doing

Ever feel like you’re doing a lot of work to promote your bank or credit union but aren’t ...
Start Reading
Jay BachmayerMay, 4, 20231 min read

EB Exclusive: Mortgage Banker Storms off Commercial After Director Asked Her to Stop Making Finger Guns.

HOLLYWOOD, CA–It was a dramatic day on set of the latest commercial for First Federal ...
Start Reading
Jay BachmayerMay, 2, 20234 min read

The Silent Risk of Your Bank or Credit Union Name

We’ve discussed the importance of brand vs branding, why building mind share is crucial ...
Start Reading