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Jay Bachmayer

Jay specializes in Finance marketing strategies. He works hand in hand with bank and credit union marketing teams to set goals, launch campaigns, and analyze results. With years of digital, content, and general marketing experience, Jay dedicates himself to connecting modern marketing strategies to financial institutions.

Blog Post by Jay Bachmayer

Jay BachmayerOctober, 25, 20235 min read

Thinking Outside the Vault: Essential Marketing Tips for Financial Institutions

When it comes to financial marketing, it can often feel like everyone has their own idea ...
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Jay BachmayerOctober, 11, 20236 min read

Content Marketing for Financial Institutions: Building Trust in a Digital Age

Generally, content marketing involves developing high-quality content relating to ...
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Jay BachmayerOctober, 10, 20235 min read

Video Marketing: The Ultimate Format Guide

In today's digital age, where data and technology reign supreme, understanding consumer ...
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Jay BachmayerSeptember, 25, 20235 min read

Utilize Your FI's Marketing Data with Machine Learning.

As a subset of artificial intelligence, machine learning is a powerful tool that can be ...
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Jay BachmayerSeptember, 12, 20231 min read

Email Marketing: In or out for financial institutions?

When it comes to email marketing, is it out with the old and in with the new? Research ...
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Jay BachmayerAugust, 11, 20232 min read

Enhancing Customer Experience: The Benefits of Chatbots for Your FI

Running a financial institution can often feel like a juggling act. As your bank or ...
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Jay BachmayerJuly, 17, 20235 min read

How Niche Marketing Can Benefit Your Bank or Credit Union

The marketing landscape is packed with fierce competition. There are thousands of ...
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Jay BachmayerJune, 15, 20233 min read

Putting the "What if" in F.I.

“What if?” That ever-elusive question: “what if?” The curiosity of “what might have been” ...
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Jay BachmayerJune, 7, 20233 min read

5 Effective Strategies to Optimize Social Media Posts for Banks and Credit Unions

Banking and credit union institutions have unique goals when it comes to social media ...
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