CALIFORNIA–It was a day to remember for the grand opening of First Federal First Bank Trust and Federally Trusted National Credit Union’s newest branch. This branch marks the 1,099th First Federal First Bank Trust and Federally Trusted National Credit Union across the United States. First Federal First Bank Trust and Federally Trusted National Credit Union was founded in 1901 by small-time pigeon wrangler Tony “Feathers” McCaw under the name First Federal First Bank Trust and Federally Trusted National Credit Union & Trust before merging with First Federal First Bank Trust and Federally Trusted National Bank in 1956. “It was a good day,” said McCaw.
In related news, marketing experts at Epicosity estimate over 1,000 banks in the United States have either “trust” or “first” in their name.
We’re not kidding. Currently, there are 231 “First National Banks,” over 200 “Schools” & “Teachers” credit unions, and countless banks that all use eagles, trees or stars in their logo. Do we even need to explain the issue? With so many banks and credit unions sharing all these common elements, how does anyone tell them apart?
It’s all the more reason why having a different name is a sure-fire bet to help you stand out. Now, we’re not recommending you name it anything else just for the sake of it. Put some thought and care behind the new name, because it’s more than just a name. It’s a brand. A brand that encapsulates your culture and expresses your values.
Now, developing a new brand is a mighty big leap, but that’s where Epicosity Brand Ambassador Nikki Doherty can help. When you’re ready to make some changes, we’ll be with you at every step.
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