Putting the "What if" in F.I.
“What if?” That ever-elusive question: “what if?” The curiosity of “what might have been” ...
5 Effective Strategies to Optimize Social Media Posts for Banks and Credit Unions
Banking and credit union institutions have unique goals when it comes to social media ...
The Going Rate Podcast with Jay and Nikki: Best of Highlights!
ChatGPT Welcome to The Going Rate: Best of Highlights! In this special one-off video, we ...
Three Tiers of Branding Your Bank or Credit Union Should be Doing
Ever feel like you’re doing a lot of work to promote your bank or credit union but aren’t ...
The Going Rate Podcast with Jay and Nikki - Brand Archetypes (ft. Katie Hagen) - Episode 6
In the sea of financial marketing, it can be tough to make a splash. That’s why marketing ...
EB Exclusive: Mortgage Banker Storms off Commercial After Director Asked Her to Stop Making Finger Guns.
HOLLYWOOD, CA–It was a dramatic day on set of the latest commercial for First Federal ...
The Silent Risk of Your Bank or Credit Union Name
We’ve discussed the importance of brand vs branding, why building mind share is crucial ...
The Going Rate Podcast with Jay and Nikki - Are Promotional Calendars Dated? - Episode 5
In the sea of financial marketing, it can be tough to make a splash. That’s why marketing ...
This Just In: Bald Eagle has Feathers Ruffled After Being Exposed by Too Many Financial Institution Brands.
CANADA–“It just feels very exploitative, you know? Like, I have no sense of my own ...