The Going Rate Podcast with Jay and Nikki - Brand Authenticity - Episode 4
In the sea of financial marketing, it can be tough to make a splash. That’s why marketing ...
The Going Rate Podcast with Jay and Nikki - Building Trust on Social Media (ft. Cooper Chwialkowski) - Episode 3
In the sea of financial marketing, it can be tough to make a splash. That’s why marketing ...
The Difference Between "Brand" and "Branding"
In many financial institutions, the idea of a brand audit, or a rebrand, can feel like a ...
Leveraging Your Locality
On March 10, 2023, the second biggest bank collapse happened in only 48 hours. Here’s how ...
What Drives Someone to Change Financial Institutions?
If you've ever switched financial institutions, you know how much of a pain it can be. ...
The Beauty of Human Brands: Connecting with Your Consumers.
When looking at a business we're familiar with, it can be easy to think that the products ...
How the Financial Industry Gets Brands Wrong.
When you think about a bank or credit union ad, what do you imagine? A smiling young ...
Bank for Vampires Explains Sudden Expansion: “The People Are the Difference.”
TRANSYLVANIA–With first-quarter financial reports around the corner, one bank is ...
Exploring Your Brand’s Identity
“Throw off the bowlines. Sail away from the safe harbor, catch the trade winds in your ...