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Epic Vault Blog

Welcome to the Epic Vault: Your Ultimate Source for Financial Services Marketing Insights! 

Epic Vault: Financial Services Marketing Blog

Explore a treasure chest of expert advice, cutting-edge strategies, and industry trends that will propel your financial services marketing efforts to new heights. Whether you're a seasoned marketing professional or a budding enthusiast in the financial sector, our blog is your compass to navigate the dynamic landscape of finance and marketing.

The Going RateMarch, 24, 2023< 1 min read

The Going Rate Podcast with Jay and Nikki - Marketing to Your Target Audience - Episode 2

In the sea of financial marketing, it can be tough to make a splash. That’s why marketing ...
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Jay BachmayerMarch, 23, 20233 min read

Empowerment vs. Commodity: What Are You Selling?

When asked, financial consumers tell us what they want in their financial institutions – ...
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Jay BachmayerMarch, 17, 20231 min read

Brand Innovator Spotlight: First Federal Bank Trust and Federally Trusted National Credit Union Open New Branch

CALIFORNIA–It was a day to remember for the grand opening of First Federal First Bank ...
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Jay BachmayerMarch, 16, 20234 min read

Why Mind Share and Brand Awareness Matters for Financial Institutions

In today's market, brand awareness and consumer mind share are crucial for financial ...
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The Going RateMarch, 10, 2023< 1 min read

The Going Rate Podcast with Jay and Nikki - Standing Out - Episode 1

In the sea of financial marketing, it can be tough to make a splash. That’s why marketing ...
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Jay BachmayerMarch, 9, 20231 min read

Experts Warn of Worldwide Handshake Image Shortage if Bank Marketers Don't Slow Consumption

NEW YORK–A recent report from the People for Open & Outstretched Palms (POOP) claims ...
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Jay BachmayerMarch, 6, 20233 min read

What moves a company built for truckers?

(Spoiler: It’s more than engines and tires) Aladdin Companies serves owner-operators and ...
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Jay BachmayerFebruary, 3, 20233 min read

When it Comes to Content Marketing: Is Your FI Underutilizing Video?

Video is one of the most popular forms of content on the internet—and it’s growing. In ...
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Jay BachmayerFebruary, 3, 20234 min read

What’s Happening on TikTok and How to Get in on It

When it comes to the shifting landscape of social media, it sometimes seems as though we ...
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FI Marketing Analytics: A Case Study

Explore the world of financial marketing success and discover the power of predictive data modeling (PDM). 

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