In the sea of financial marketing, it can be tough to make a splash. That’s why marketing experts Nikki Doherty and Jay Bachmayer are here to help your FI brand look its best. Every week, they’ll explore the latest in the financial marketing brand world, from popular trends to mind-blowing insights. If you want to take your brand to the next level, then you should follow The Going Rate.
Brand Archetypes (ft. Katie Hagen)
If your brand was a celebrity, who would it be? If you can’t answer that, then you might have an identity crisis – then it’s a good thing you’re following The Going Rate. In this very special episode, Jay and Nikki are joined by Epicosity Insights Director Katie Hagen. They dive into brand identities, what they mean and how your FI can define its own.