In the sea of financial marketing, it can be tough to make a splash. That’s why marketing experts Nikki Doherty and Jay Bachmayer are here to help your FI brand look its best. Every week, they’ll explore the latest in the financial marketing brand world, from popular trends to mind-blowing insights. If you want to take your brand to the next level, then you should follow The Going Rate.

Are Promotional Calendars Dated?

Promotional and seasonal calendars are wildly used to help FIs develop marketing strategies. But does “easy scheduling” do more harm than good? Set a date with Nikki and Jay as they help you break free from the calendar in this episode of The Going Rate.