In the sea of financial marketing, it can be tough to make a splash. That’s why marketing experts Nikki Doherty and Jay Bachmayer are here to help your FI brand look its best. Every week, they’ll explore the latest in the financial marketing brand world, from popular trends to mind-blowing insights. If you want to take your brand to the next level, then you should follow The Going Rate.
Brand Authenticity
A brand is like a wardrobe - it’s a form of self-expression. So how would you feel if someone copied your style? When everyone looks the same, it’s hard to stand out - especially for your financial institution. Today, Nikki and Jay go over why a strong sense of self is important in helping your brand stand apart from the competition.
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