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Epic Vault Blog

Welcome to the Epic Vault: Your Ultimate Source for Financial Services Marketing Insights! 

Epic Vault: Financial Services Marketing Blog

Explore a treasure chest of expert advice, cutting-edge strategies, and industry trends that will propel your financial services marketing efforts to new heights. Whether you're a seasoned marketing professional or a budding enthusiast in the financial sector, our blog is your compass to navigate the dynamic landscape of finance and marketing.

Jay BachmayerMay, 18, 20234 min read

Three Tiers of Branding Your Bank or Credit Union Should be Doing

Ever feel like you’re doing a lot of work to promote your bank or credit union but aren’t ...
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Jay BachmayerMay, 2, 20234 min read

The Silent Risk of Your Bank or Credit Union Name

We’ve discussed the importance of brand vs branding, why building mind share is crucial ...
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Jay BachmayerApril, 4, 20233 min read

The Difference Between "Brand" and "Branding"

In many financial institutions, the idea of a brand audit, or a rebrand, can feel like a ...
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Jay BachmayerApril, 4, 20237 min read

Leveraging Your Locality

On March 10, 2023, the second biggest bank collapse happened in only 48 hours. Here’s how ...
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Jay BachmayerApril, 4, 20233 min read

What Drives Someone to Change Financial Institutions?

If you've ever switched financial institutions, you know how much of a pain it can be. ...
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Jay BachmayerApril, 4, 20235 min read

The Beauty of Human Brands: Connecting with Your Consumers.

When looking at a business we're familiar with, it can be easy to think that the products ...
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Jay BachmayerApril, 4, 20233 min read

How the Financial Industry Gets Brands Wrong.

When you think about a bank or credit union ad, what do you imagine? A smiling young ...
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Jay BachmayerMarch, 28, 20235 min read

Exploring Your Brand’s Identity

“Throw off the bowlines. Sail away from the safe harbor, catch the trade winds in your ...
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Jay BachmayerMarch, 23, 20233 min read

Empowerment vs. Commodity: What Are You Selling?

When asked, financial consumers tell us what they want in their financial institutions – ...
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FI Marketing Analytics: A Case Study

Explore the world of financial marketing success and discover the power of predictive data modeling (PDM). 

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