Jay Bachmayer
Three Tiers of Branding Your Bank or Credit Union Should be Doing
Ever feel like you’re doing a lot of work to promote your bank or credit union but aren’t ...
EB Exclusive: Mortgage Banker Storms off Commercial After Director Asked Her to Stop Making Finger Guns.
HOLLYWOOD, CA–It was a dramatic day on set of the latest commercial for First Federal ...
The Silent Risk of Your Bank or Credit Union Name
We’ve discussed the importance of brand vs branding, why building mind share is crucial ...
This Just In: Bald Eagle has Feathers Ruffled After Being Exposed by Too Many Financial Institution Brands.
CANADA–“It just feels very exploitative, you know? Like, I have no sense of my own ...
The Difference Between "Brand" and "Branding"
In many financial institutions, the idea of a brand audit, or a rebrand, can feel like a ...
Leveraging Your Locality
On March 10, 2023, the second biggest bank collapse happened in only 48 hours. Here’s how ...
What Drives Someone to Change Financial Institutions?
If you've ever switched financial institutions, you know how much of a pain it can be. ...
The Beauty of Human Brands: Connecting with Your Consumers.
When looking at a business we're familiar with, it can be easy to think that the products ...
How the Financial Industry Gets Brands Wrong.
When you think about a bank or credit union ad, what do you imagine? A smiling young ...